75th Anniversary Campaign – Air Force Medical Service

To commemorate the 75th anniversary of the Air Force Medical Service, I conceptualized and designed a year-long campaign built around the theme: "EXCELLENCE Since 1949." The goal was to honor the history, bravery, and ongoing impact of our Airmen by highlighting key moments across decades of service. I developed the campaign’s full visual identity—selecting impactful typography for the tagline, curating a cohesive image narrative, and designing monthly graphics that alternated between "Then" and "Now" moments. Each month featured either a historical or contemporary image, creating a powerful visual timeline that celebrated the legacy and evolution of the Air Force Medical Service. The campaign was deployed across all major AFMS social media platforms, including Facebook, LinkedIn, Instagram, and YouTube, ensuring wide visibility and consistent branding across digital touchpoints.