For this project, I designed and developed the Surgeon General’s (SG) Newsletter—a digital publication created to inform and engage Airmen across the Air Force Medical Service. The newsletter was distributed via email as a downloadable PDF, ensuring continued accessibility beyond its initial release. I established the complete visual identity, including a unified color palette, structured typographic system, and a clean, modular layout optimized for readability. The design framework balanced official tone with approachability, allowing complex medical updates and organizational priorities to be communicated clearly and effectively. Every visual element was crafted to align with the Surgeon General’s mission while reinforcing consistency, credibility, and long-term usability.
