For this project, I designed and developed key visual elements for the Air Force Medical Service (AFMS) website, including the landing page banner, Medical Branches section, and the “About Us” page. Each piece was crafted to strengthen the AFMS visual identity through purposeful use of imagery, layout, and typography. I created distinct banners for each medical service branch to support intuitive navigation, and developed a cohesive “About Us” section featuring a branded layout and a portrait of Lt. Gen. John J. DeGoes. Consistent use of a custom blue gradient and clean typographic hierarchy ensured alignment with the broader AFMS rebrand, resulting in a unified, accessible user experience.
