In the two years following the August 2018 announcement of Playboi Carti’s Whole Lotta Red, you could have gauged any given Carti fan’s investment in the project by which song leak they claimed to have liked the most. One the internet took to calling “Kid Cudi” had a unique sort of staying power. Whole Lotta Red is likely pretty close to what fans were expecting, but better. The production—provided by names like Pi’erre Bourne, Art Dealer, F1lthy, Juberlee, Richie Souf, Maaly Raw, and Wheezy—is consistently forward-thinking, toeing the line between 808-heavy post-trap rumble and the perpetually weird and increasingly popular avant-pop sound known as PC Music. There is less “baby voice” here than fans of Die Lit may have wanted, but the rapping (and singing) is some of Carti’s most impassioned and sharpest. The idea was to design his 2nd Studio album 'Whole Lotta Red' and have Spotify to promote not only the album but Carti's brand. I decided to mockup a Vinyl/booklet 'Whole Lotta Red' along with a mockup of Playboi Carti in Spotify's 'New Music Friday' segment.
album cover
back cover
inside gatefold of vinyl + side a & b vinyl
vinyl insert a & b (frontside)
vinyl insert a & b (backside)
vinyl insert c & d (frontside)
vinyl insert c & d (backside)
digital booklet, page 1 and 2
digital booklet, page 3 and 4
digital booklet, page 5 and 6
digital booklet, page 7 and 8
digital booklet, page 9 and 10
digital booklet, page 11 and 12
digital booklet, page 13 and 14
digital booklet, page 14 and 15
digital booklet, page 16 and 17
digital booklet, page 18 and 19
digital booklet, page 20 and 21
SPOTIFY NEW MUSIC FRIDAY AD
SPOTIFY NEW MUSIC FRIDAY AD
SPOTIFY DESKTOP MOCKUP
