For this project, I had the exciting opportunity to collaborate with a talented team to design the 'Plum Berry PE' for Kelsey Plum. This custom Player Edition shoe features a bold and vibrant berry colorway that mirrors Kelsey's dynamic on-court style. The design integrates eye-catching hues and performance-driven elements, reflecting her unique personality and providing the functionality needed for peak performance.
*DESIGNED FOR UNDER ARMOUR *
DESIGN MANAGER: NICK BLACK
DESIGNER(S): ALEX DASILVA
PLM: STEVEN LEONARD
DEVELOPER: AMANDA RAE
LINK TO INSTAGRAM POST: https://www.instagram.com/p/DAWeAcpvhJo/?igsh=MTFnYThvaGpkbnVmYg==
Design Overview:
The shoe features a dynamic combination of performance materials and diamond-themed aesthetics, inspired by the name "Diamond Miller." Here’s a detailed breakdown of the design elements we focused on as a team:
Primary Colors: Different shades of purple, including Provence Purple, Purple Ace, and Optic Purple.
Accent Colors: White and Metallic Silver for logos and text elements, adding a sleek, premium feel.
Special Elements: The Sockliner features a sublimated pattern with a vibrant, diamond-like graphic, enhancing the shoe’s unique aesthetic.
The Reflective Diamond synthetic panels add a holographic and textured effect, giving the shoe a dynamic appearance.
The Base Textile and Knit Components are also in shades of purple, maintaining consistency across the shoe.
Overlay and Webbing: Both elements align with the primary purple tones but have subtle color variations and texture differences, adding depth to the design.
Lining and Laces: These are also kept within the purple family, ensuring the overall look remains cohesive.
